For those of you living under a rock, The North Kingdom is a small Interactive Agency of 30 or so people located in the far north of Sweden. Robert Lindström & David Eriksson, two of North Kingdom’s founders, were at FITC Toronto this past week and blew the doors off with a case study of the work they did for Adidas in Germany, Teamgeist.
The visuals of the Adidas campaign and level of detail are absolutely incredible. I can remember laughing with the person next to me as Robert and David showed artwork (of incredible quality) that was rejected because it wasn’t exactly what they were looking for. But they had a vision and stressed the importance of maintaining that vision at all costs. In the end, it paid off. Obviously.
The presentation began with a quick ‘making of’ their latest showreel and I have to say if you haven’t seen it yet stop everything and watch it below.
If you like the soundtrack, The North Kingdom made it specifically for the showreel and you can download it here
Another gem of The North Kingdom is their ‘Get The Glass’ campaign, a branch of the Got Milk campaign. ‘Get The Glass’ is built around an interactive online experience and was the 2nd most awarded interactive campaign in the world in 2008. All of the production was done in under 4 months and is absolutely stunning. I highly recommend checking out the ‘get the glass’ website but be warned that you may become seriously unproductive and crave milk.
The North Kingdom
For those of you living under a rock, The North Kingdom is a small Interactive Agency of 30 or so people located in the far north of Sweden. Robert Lindström & David Eriksson, two of North Kingdom’s founders, were at FITC Toronto this past week and blew the doors off with a case study of the work they did for Adidas in Germany, Teamgeist.
The visuals of the Adidas campaign and level of detail are absolutely incredible. I can remember laughing with the person next to me as Robert and David showed artwork (of incredible quality) that was rejected because it wasn’t exactly what they were looking for. But they had a vision and stressed the importance of maintaining that vision at all costs. In the end, it paid off. Obviously.
The presentation began with a quick ‘making of’ their latest showreel and I have to say if you haven’t seen it yet stop everything and watch it below.
If you like the soundtrack, The North Kingdom made it specifically for the showreel and you can download it here
Another gem of The North Kingdom is their ‘Get The Glass’ campaign, a branch of the Got Milk campaign. ‘Get The Glass’ is built around an interactive online experience and was the 2nd most awarded interactive campaign in the world in 2008. All of the production was done in under 4 months and is absolutely stunning. I highly recommend checking out the ‘get the glass’ website but be warned that you may become seriously unproductive and crave milk.
Get The Glass Website and The Making Of Get The Glass